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COUNTRY OVERVIEW

The Federative Republic of Brazil

Brazil is the largest economy in Latin America and a key player in global trade, agriculture, energy, and professional services. Brazilian workplace culture is relationship-oriented, flexible, and people-focused, with strong emphasis on trust, personal connection, and adaptability.
Business interactions in Brazil tend to prioritize relationships alongside results. Communication is often warm and expressive, and discussions may be indirect when addressing sensitive topics. While hierarchy exists, personal influence and trust can be as important as formal authority in decision making.
Understanding Brazilian business culture is essential for global teams working with Brazil-based colleagues, regional LATAM teams, or Brazilian clients and partners.

Location
South America
Official language
Portuguese (English is widely used in international business environments.)
Workweek
Monday to Friday Typical Working Hours: 9:00 AM – 6:00 PM (Extended hours may occur, especially in client-facing or leadership roles.)
United States overview image

Key industries

Professional services, pharmaceuticals, chemicals, logistics, manufacturing, finance, public affairs, technology

Time zones

Ranges from GMT −2 to GMT −5 (Most business activity follows Brasília Time, GMT −3.)

Economy

Brazil has a diversified economy with strong domestic demand and global exports. It is a major hub for Latin American operations and plays an important role in global supply chains across multiple industries.

Society

Brazilian society values personal relationships, social interaction, and adaptability. Trust is often built through repeated interaction, informal conversations, and personal rapport, which frequently carries into the workplace.

LEARNING RESOURCES

Learning resources for working with Brazil teams

Practical tools to help you communicate, collaborate, and perform effectively in Brazil business environments.

Business culture e-learning module

Business Culture in the Brazil

Explore the Business Culture E-Learning Module

This interactive Brazil Business Culture eLearning module explores the values, behaviors, communication styles, and workplace expectations that shape professional life in Brazil. It is designed for global professionals working with Brazilian colleagues, teams, or regional LATAM operations.
You will learn how professionals in Brazil typically:
  • Build trust through personal relationships and rapport
  • Communicate in a warm, expressive, and context-driven way
  • Approach hierarchy with flexibility and personal influence
  • Manage meetings and timelines with adaptability
  • Balance structure with relationship-focused working styles

This Brazil cultural awareness training supports smoother collaboration, stronger engagement, and more effective working relationships in global teams.

Launch Course
Knowledge check quiz

Knowledge Check

Test Your Understanding

Complete a short knowledge check to review and reinforce key insights from the Belgium business culture module.
The knowledge check helps you revisit:
  • Communication and feedback styles
  • Decision-making preferences
  • Leadership and hierarchy dynamics
  • Meeting behavior and follow-up
  • Everyday workplace norms in Brazil

This ensures practical understanding that can be applied immediately at work.
Start Knowledge Check
Business essentials guide PDF

Quick Business Essentials Guide (PDF)

Download the Brazil Business Essentials Guide

Download a concise three-page Brazil Business Essentials PDF summarizing practical tips for communicating, leading, and collaborating effectively with Brazilian teams.
This guide is ideal for:
  • Preparing for meetings or client calls
  • Onboarding global team members
  • Supporting managers leading Brazilian teams
  • Quick reference before international projects

Download PDF Guide

The Federative Republic of Brazil

Brazil — FAQ

Frequently Asked Questions (FAQs)

What is Brazilian business culture like?

Brazilian business culture is relationship-driven, flexible, and people-focused. Personal connections, trust, and informal interaction play a key role in business, alongside respect for hierarchy. Communication is often expressive, and building rapport is essential for long-term collaboration.

Why is cultural awareness important when working with Brazilian teams?

Cultural awareness helps global teams navigate Brazil’s relationship-oriented communication style, flexible approach to time, and importance of trust. Understanding these norms reduces misunderstandings and supports stronger collaboration and engagement.

Who is the Brazil Business Culture eLearning module designed for?

This module is designed for professionals, managers, and leaders working with Brazil-based teams or regional Latin America operations. It is especially useful for organizations collaborating with Brazilian colleagues from the United States, Europe, or APAC.

What topics are covered in the Brazil business culture eLearning?

The module covers communication styles, decision making, leadership expectations, meetings, feedback, teamwork, relationship building, and everyday workplace norms. It focuses on practical, real-world business scenarios.

Is the Brazil cultural awareness training suitable for onboarding?

Yes. The module is commonly used for onboarding global team members, new managers, and professionals moving into Brazil-focused roles. Its short format, knowledge checks, and downloadable essentials guide make it easy to integrate into onboarding programs.

How is this different from general intercultural training?

This module focuses specifically on Brazilian business and workplace culture, rather than broad intercultural theory. It provides practical guidance on how to work effectively with Brazilian colleagues in meetings, communication, leadership, and decision-making contexts.

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